Master Data Management in Practice: Achieving True Customer MDM (Wiley Corporate F&A)

★★★★★ 4.7 16 reviews

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Management number 233491645 Release Date 2026/06/27 List Price $22.14 Model Number 233491645
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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. Read more

ISBN10 0470910550
ISBN13 978-0470910559
Edition 1st
Language English
Publisher Wiley
Dimensions 6.5 x 1 x 9.3 inches
Item Weight 1.02 pounds
Print length 272 pages
Publication date July 5, 2011

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